Extend Your Website When Your Business Demands More
Additional capabilities that solve specific operational challenges, without forcing every dealer to pay for features they don't need.
TSG operates two tiers: Pro and Charter. Most dealers start on Pro, and most run successfully on Pro alone. Pro handles day-to-day operations, keeps your catalog current, runs the 40 to 60 manufacturer promotions automatically each year, includes three Manufacturer Packs, includes Search Authority Engine, and maintains the system your business depends on.
But some situations extend beyond what Pro covers by default: onboarding a fourth manufacturer, running custom promotions, selling configured safes, or carrying Fort Knox with full configuration. These trigger add-ons. Add-ons exist so Pro dealers don't pay for capabilities they don't use, while dealers who need several have a coherent route to Charter.
See How Dealers Use Add-Ons ↓How Working With TSG Is Structured
Every TSG relationship has the same two-part structure.
Runs the Dealer Authority System: daily operation, setup to get you live, catalog updates, automatic manufacturer promotion handling, Authority Profile content, and standard support. Tier pricing covers setup as part of the relationship.
Extend the system when your business needs capabilities beyond what the tier provides. You don't start with everything. You add capabilities only when they apply to your business.
Four Situations Where Add-Ons Make Sense
Add-ons aren't decided theoretically. They're triggered by specific things happening in your business. These are the four we see most often.
Adding a New Manufacturer
You've signed on a new brand. A rushed launch creates inconsistent product data and customer questions your team answers by phone. Done correctly, a new line integrates cleanly and earns from day one.
Manufacturer Product Upload Pack →Running Your Own Promotions
Promotions beyond manufacturer campaigns need coordination. Without it, banners stay live after the sale ends and offers conflict. Your credibility erodes quietly until customers stop trusting what they see.
Promotion Engine →Building Long-Term Visibility
You want to show up when customers research safes online. If your expertise isn't visible where customers look first, someone else's is, and they form opinions before they ever find you.
Search Authority Engine (included in Pro & Charter) →Selling Custom-Configured Safes
Fort Knox, AMSEC high-end, and certain vault doors require customers to configure multiple options. Standard product pages produce ordering errors and long clarification calls. Configuration support makes them guided buying experiences.
SafeBuilder (requires Pro or Charter) →What Each Add-On Delivers
Each capability solves a specific operational challenge. Some are one-time, some ongoing. A few are included in Pro by default; several are included in Charter by default.
Manufacturer Product Upload Packs
Structured catalog onboarding that turns a manufacturer's raw product data into clean, consistent, customer-ready product pages. Catalog quality compounds: a well-structured catalog ages well.
Pro: first 3 included. Charter: unlimited included.
Promotion Engine
Reliable execution of your custom promotional activity: banner setup, pricing alignment, timing coordination, and clean expiration. Your manufacturer campaigns are already handled; your own promotions are your responsibility unless coordinated.
Charter: included at no additional cost.
Search Authority Engine
A structured content system that turns your real-world expertise into educational material customers discover when researching safes, positioning your business as the trusted source in your local market.
Included in Pro and Charter at no additional cost.
SafeBuilder
A full product configurator for complex safes: customers select every option, see accurate pricing update in real time, and order without confusion. Captures a premium market most competitors can't reach.
Charter: all variants included.
What Most Dealers Actually Spend
First-year investment scales with the complexity of your business. Most dealers fall into one of three levels, anchored by the Pro or Charter tier baseline. You pay for capabilities you actually use.
Covers everything most independent dealers need: setup, 3 included Packs, SAE, SafeBuilder eligibility, automatic promotion handling, Authority Profile content, support.
Best for 1 to 3 brands from Small/Mid/Large tiers.
Pro baseline plus extensions for dealers who need more than the core 3 Packs, carry configurator lines, or run custom promotions through the year.
Best for 4+ brands or premium configurator lines.
Everything in Levels 1 and 2 included: unlimited Packs, all SafeBuilder variants, Promotion Engine, SAE. Plus custom design, direct strategic access, priority execution, annual on-site session.
Capped at 6 to 10 active partners.
Add-Ons Rarely Live Alone
Certain situations trigger more than one add-on at once. Knowing which combine helps you plan total investment upfront.
Launching a New Premium Line
Additional Pack (Large or Advanced) + SafeBuilder setup. Premium safes almost always require configuration, so the Pack alone won't represent the products correctly.
Adding a Brand During a Sales Push
Additional Pack + Promotion Engine. New-line launches often include an introductory promotion. Coordinated execution from day one protects the launch.
Building Full Online Presence
Search Authority Engine + Promotion Engine. Authority brings customers in; promotion execution converts them. Note: SAE is already included in Pro and Charter, so only Promotion Engine adds cost for Pro dealers.
Migrating From an Existing Website
Pro or Charter tier (setup bundled) + any Advanced Packs. Migration is handled within tier setup. Advanced Packs apply only for Fort Knox with full configurator or AMSEC full catalog.
A System That Grows With Your Business
The add-on model works the way good pricing works: add-ons are used only when they apply, costs are predictable because scope is clearly defined, nothing is bundled that isn't needed, and nothing that's needed goes unaddressed.
Predictable costs, scaled to your actual business
Clearly defined scope: you know exactly what each add-on covers
Structured expansion: add capabilities when the situation triggers them, not before
No hidden complexity: the system stays clean as your business grows
Where to Go From Here
Two good paths forward, depending on where you are. The decision guide walks you through four questions in under two minutes. The Free Evaluation produces a specific scope statement with your actual first-year investment figure.
Three business days, written scope statement, no commitment.