Manufacturer Product Upload Packs
One-time, per-manufacturer catalog onboarding, sized to the actual complexity of each brand you carry.
Your tier runs your website day-to-day. Manufacturer Product Packs handle the one-time work of building each manufacturer's catalog into that system: structured product pages, variant logic, specifications, imagery, and SEO framework for every model you carry. You pay for the brands you actually carry, nothing bundled, nothing hidden.
On Pro, your first 3 Packs (Small, Mid-Size, or Large) are included in tier setup; additional and Advanced Packs are priced separately. On Charter, every Pack of every tier is included in the partnership.
Why This Costs What It Does
Catalog onboarding looks simple once finished. A completed product page looks like it was copied from the manufacturer's site in five minutes. The work underneath is what the pack covers. Each product receives:
Plus catalog-wide work: every pack includes taxonomy reconciliation, variant structure decisions, template consistency, collection setup, and navigation integration. Multiply the per-product work by the number of products in the catalog. That's what a pack covers.
How Packs Are Sized
Pack tiers are based on catalog size, SKU count, variant complexity, and option structure. Here's where current manufacturers typically fall, use these examples to estimate where your brands will land.
Small Pack
Limited lines, under 25 SKUs, 1 to 2 options per product.
American Rebel, Stealth
Mid-Size Pack
Multiple lines, 40 to 75 SKUs, 2 to 3 options per product.
Champion, ISM, Vaultek
Large Pack
Deep lineups, 80 to 150 products, 3 options with possible conditional logic.
Liberty, Browning, Rhino, Fort Knox (core)
Advanced / Custom
150+ SKUs, 4+ options requiring configurator. Scoped individually, you see the exact number before committing.
AMSEC full catalog, Fort Knox w/ configurator
Estimate Your Pack Tier in 60 Seconds
Answer four questions about one manufacturer. The result uses the highest tier triggered by any single answer.
How many product lines does this brand offer?
Approximately how many SKUs?
How many customer-selectable options per typical product?
How complete is manufacturer imagery?
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Products with 4+ customer-selectable options will also need the SafeBuilder configurator on top of this pack.
This is an estimate. If your brand falls between tiers, placement defaults to the lower tier. A free, non-binding Evaluation produces the definitive placement and exact fee in writing.
What This Actually Costs
Two ways to look at pack pricing: cost per product page delivered, and what the same work costs if you hire it out or do it yourself.
Larger packs deliver more value per dollar, the per-page cost decreases as the catalog scales. $30 to $70 per fully built Shopify product page, with variants, metafields, imagery, SEO, and taxonomy, is below market rate for that scope.
If you did this yourself
A typical Large-tier catalog (~100 products) requires 100 to 170 hours to build properly across variant modeling, metafield configuration, imagery, SEO, and QA. At market rates:
For dealers doing this themselves, the real cost is opportunity, 100+ hours not running your business. For most independent dealers, that's the more expensive choice regardless of hourly rate.
Products With 4+ Options Require SafeBuilder
If a product carries more than three customer-selectable options, it requires the SafeBuilder configurator in addition to the Manufacturer Pack. This isn't a TSG policy. Shopify has a hard three-option limit, and beyond that the combinatorial math stops working. Four options with five values each produces 625 variant combinations; five options produces 3,125. That cannot be maintained as flat Shopify variants.
Configurator-required catalogs (like AMSEC's full catalog or Fort Knox with full configurator) almost always land in Large or Advanced tier. The Manufacturer Pack covers the catalog work; SafeBuilder handles the configurator layer on top.
Products Outside the Core Catalog
Core packs cover full-size safes. Other product types can be added through secondary packs when you're ready, so your main catalog stays clean and you only pay for adjacent lines you actually stock.
Manufacturer Accessory Pack
Up to 50 accessory SKUs (+$100 per additional 50): dehumidifiers, door organizers, interior parts, and similar accessories.
Secondary Safe Products
Handgun vaults, compact safes, pistol safes, gun cabinets.
What Packs Don't Cover
Packs are one-time catalog onboarding. They don't include:
Ongoing catalog updates
Handled via tier-level maintenance.
Configurator setup
Separate SafeBuilder add-on for 4+ option products.
Custom content or photography
Packs use manufacturer-approved content.
Promotional setup
Handled by Promotion Engine.
SEO content strategy
Handled by Search Authority Engine (included in Pro and Charter).
Narrow on purpose
Keeping scope narrow is how each add-on does one thing well and pricing stays honest.
What Happens When Your Catalog Is Onboarded Correctly
What starts happening
Clean, customer-ready product catalog from day one
Customers compare models clearly because specs are structured
Filters and search actually work because metafields power them
New brands add cleanly without disrupting what's already live
What stops happening
Customers getting confused by inconsistent product information
Sales conversations starting with "our website doesn't show that correctly"
Weekends spent manually updating catalog data
Plan Your Manufacturer Catalog
Whether you're adding a new brand or planning your initial lineup, start with a Free Evaluation. We'll tell you exactly what each manufacturer will cost to onboard, no commitment, no obligation.
The standard isn't what makes the content good. The dealer is.