For Dealers  ·  Free Evaluation

What Your Setup Actually Costs

A free, non-binding scope statement for your specific business. Tell us what you carry; we'll tell you what it costs.

Tier pricing gives you the baseline: $5,000 setup and $3,000/month for Pro, $10,000 setup and $6,000/month for Charter. What those pages don't show you is your number, the one that accounts for the brands you actually carry, whether any require a configurator, your migration situation, and which add-ons apply.

You send us a short intake; we send back a written scope statement with a total first-year investment figure. Three business days, no commitment, no follow-up sales sequence.

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The Deliverable

What You'll Get Back

Tier placement for each manufacturer you carry

Every brand you stock, classified into its Pack tier (Small, Mid-Size, Large, or Advanced) with the reasoning. Liberty is Large for its catalog depth; Stealth is Small for its gun-safe-only catalog.

What's already included in your tier

The capabilities you don't need to add separately: manufacturer promotions for every brand, Search Authority Engine for Pro and Charter, SafeBuilder eligibility, standard support. You won't pay twice.

Which add-on capabilities apply to your business

SafeBuilder if you carry configurator lines, Promotion Engine if you run custom promotions, additional or Advanced Packs depending on your brands. Your statement lists which apply and which don't.

Your migration situation

If moving from an existing website, we note what's standard and what requires additional scope: URL preservation, SEO continuity, whether your catalog migrates cleanly, which apps retire versus replace.

Your total first-year investment

Setup plus monthly across twelve months, calculated for your specific situation. Not a range. Not a "starting at" price. Your actual total, documented with the math.

After You Submit

What Happens Next

Within three business days, you'll receive a written scope statement via email, from a real person, not a marketing automation address. No sales call follows automatically. If it prompts questions, reply to the email. If you're ready to start, the email includes next-step routing to Pro or Charter.

A few things that won't happen

We won't add you to a marketing sequence

We won't follow up repeatedly if you don't respond

We won't share or sell the information you provide

We won't treat the scope statement as a sales opening. It's the deliverable, not the pitch.

The standard isn't what makes the content good. The dealer is.