Which Add-On Do I Need?
A quick guide to help you identify which TSG add-ons apply to your business, without having to read every spoke.
Most dealers don't need every add-on. What you need depends on specific situations in your business: how many manufacturers you carry, whether you sell configured products, whether you run custom promotions, and how visible you want to be in online search. This page helps you quickly identify what applies, what you can skip, and what your total first-year investment looks like.
How Working With TSG Is Structured
Every TSG relationship has the same two-part structure:
Your Tier (Pro or Charter)
Runs the Dealer Authority System day-to-day. Covers setup as part of the tier pricing. Includes automatic handling of manufacturer promotion campaigns (40 to 60+ per year). Required for every dealer.
Add-Ons
Extend the system when specific situations in your business require them. Only needed when they apply. This page is specifically about this second part: which add-ons apply to your situation.
Answer Four Questions to Identify What You Need
Work through these in order. Each answer identifies whether a specific add-on applies to your business.
How many safe manufacturers do you currently carry?
Pro includes Manufacturer Packs for your first 3 brands. A 4th brand and beyond is where additional Packs (or Charter's unlimited Packs) come in.
Do any of your products have more than 3 customer-selectable options?
Think Fort Knox, custom interiors, configurable finishes — products a customer builds rather than picks off a shelf. This is what SafeBuilder handles.
Do you run custom promotions beyond manufacturer campaigns?
Your tier already handles 40 to 60+ manufacturer promotions a year automatically. This is about YOUR own sales, clearance events, and bundle offers — handled by the Promotion Engine, billed only in months you run them.
Do you want long-term organic visibility in online search?
The Search Authority Engine builds search visibility on a 12+ month horizon. Good news: it's already included at no extra cost in both Pro and Charter. This question just shapes how much to lean into it.
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This is a quick orientation, not a quote. A Free Evaluation confirms exact tier placement and your first-year total in writing — three business days, no commitment.
Common Dealer Situations, With First-Year Totals
If you'd rather skip the questions, most dealers fall into one of these five situations. Find the one that matches yours; the recommended tier, add-on set, and typical first-year investment are listed.
Single-Brand Small Operation
A dealer carrying only American Rebel, running manufacturer calendar promotions, not aggressively pursuing online growth.
Recommended: Pro tier (Pack included; SAE included; no add-ons needed)
Multi-Brand Traditional Dealer
Carrying Liberty, Browning, and one smaller brand. Manufacturer promotions and occasional clearance events. Customers come through referrals and walk-ins.
Recommended: Pro tier + Promotion Engine as used (all 3 brands fit Pro's allowance)
Growth-Focused Multi-Brand Dealer
Carrying 4 brands (typically one premium line), running custom promotional campaigns, actively trying to grow online presence.
Recommended: Pro tier + 1 additional Pack + Promotion Engine as used (SAE included)
Premium Configurator Dealer
Carrying Fort Knox (full configurator), AMSEC full catalog, and other high-end lines. Premium order values, long consideration cycles, expects online configuration.
Pro + 2 Advanced Packs + SafeBuilder + PE
Everything above included
Still Evaluating
You're not sure where you fit. You're comparing your options, still building your dealership strategy, or wanting to plan investment before committing. Start with a Free Evaluation: you don't need to commit to anything to get tier assessments and a written scope statement for each of your manufacturers. The Free Evaluation produces tier placement for each manufacturer, the applicable add-on set, an exact first-year investment figure, and which tier makes sense. Three business days, written scope statement, no commitment.
Request a Free Evaluation →Every Add-On in One View
| Add-On | Type | You need this if | Pricing |
|---|---|---|---|
| Manufacturer Product Packs | One-time, per brand (Pro includes 3; Charter unlimited) | You carry any manufacturer (a pack is built for every brand you stock) | $1,000 Small · $2,250 Mid · $4,250 Large · from $6,500 Advanced |
| SafeBuilder | One-time setup + monthly (included in Charter; add-on for Pro) | Any product has more than 3 customer-selectable options | $600 setup + $400/mo standard or $700/mo Fort Knox & Vault Doors |
| Promotion Engine | Monthly, billed as used (included in Charter; add-on for Pro) | You run custom promotions beyond manufacturer campaigns | $200/mo (1–2) · $350/mo (3+) · billed only in months promotions run |
| Search Authority Engine | Monthly (or tier-included) | You want long-term organic visibility on a 12+ month horizon | $599/mo standalone · included at no cost in Pro and Charter |
What Your Tier Already Handles
Before evaluating add-ons, it's worth knowing what your tier already includes. Many dealers discover they need less than they assumed.
Site setup and migration (covered by tier setup pricing — Pro $5,000 / Charter $10,000)
Ongoing site operation, updates, and support
Standard technical maintenance and monitoring
Automatic manufacturer promotion handling — 40 to 60+ campaigns per year, deployed without any action from you
3 Manufacturer Packs (Small, Mid-Size, or Large) covered in setup
Search Authority Engine ($599/mo standalone value)
Advanced product page capabilities
SafeBuilder eligibility
Authority Profile content development
Unlimited Manufacturer Packs of any tier (including Advanced)
All SafeBuilder variants (including Fort Knox) at no additional cost
Promotion Engine at no additional cost, any volume
Custom website design, direct strategic access, priority execution, annual on-site session
Add-Ons That Typically Pair Together
Certain situations trigger more than one add-on at once. Knowing the combinations helps you plan total investment upfront.
Combination 1 — Launching a New Premium Line
Typically needs: Additional Manufacturer Pack (Large or Advanced) + SafeBuilder Setup
Why: Premium safes almost always require configuration.
Combination 2 — Adding a New Brand During a Sales Push
Typically needs: Additional Manufacturer Pack + Promotion Engine
Why: New-line launches often include introductory promotions.
Combination 3 — Building Full Online Presence
Typically needs: Search Authority Engine + Promotion Engine
Why: Authority brings traffic; promotions convert it. Note: SAE is already included in Pro and Charter tiers.
Combination 4 — Migrating From an Existing Website
Typically needs: Pro or Charter tier (setup bundled) + any Advanced Packs applicable
Why: Migration is handled within Pro or Charter setup. Advanced Packs apply only if you carry Fort Knox with full configurator or AMSEC full catalog.
Start With a Free Evaluation
The fastest way to figure out what applies to your specific situation. You'll receive:
Tier placement for each of your manufacturers
A scope statement showing exactly what your first-year investment will total
A clear picture of which add-ons apply to your business
Which tier (Pro or Charter) makes sense for your situation
Three-business-day response, written scope statement. No commitment, no obligation to proceed.
The standard isn't what makes the content good. The dealer is.