Legal

Privacy Policy

Last updated: September 15, 2026

TheSafeGurus ("TSG," "we," "us," or "our") operates thesafegurus.com (the "Site"). This Privacy Policy explains what information we collect, how we use it, and the choices you have.

Information We Collect

Information you give us directly: When you fill out a form on our Site (such as the Free Evaluation, Charter Qualification, Prospect Qualification, or self-assessment tools), we collect information like your name, email address, phone number, business/store details, and your answers to qualification questions. If you schedule a call with us, we also collect your preferred date/time and any notes you provide.

Information collected automatically: Like most websites, we use cookies and similar tracking technologies (including Google Analytics and Google Tag Manager) to understand how visitors use the Site — pages viewed, time on site, referral source, and general location. We may also use call-tracking technology to understand which marketing channels lead to phone inquiries.

How We Use Your Information

  • To respond to your inquiry and follow up about our services
  • To route your submission to our CRM (Zoho) so our team can contact you
  • To schedule and manage calls or appointments you request (via Zoho Bookings)
  • To send you the results of a self-assessment or evaluation you completed
  • To improve our Site and understand how visitors use it
  • To comply with legal obligations

Who We Share Information With

We do not sell your personal information. We share information with service providers who help us run our business, including:

  • Zoho (CRM, Flow, and Bookings) — to manage leads, follow-ups, and scheduled calls
  • Google Analytics / Google Tag Manager — for website analytics
  • Shopify — the platform that hosts this Site
  • Call-tracking and marketing-analytics providers we use to measure the effectiveness of our marketing

These providers are only permitted to use your information to provide services to us.

Data Retention

We retain the information you submit for as long as necessary to respond to your inquiry, maintain our business records, and comply with legal obligations, after which it may be deleted or anonymized.

Your Choices

You can ask us to access, correct, or delete the personal information we hold about you by contacting us at the details below. You can also opt out of marketing communications at any time by following the unsubscribe instructions in our emails or by contacting us directly.

Cookies

You can control cookies through your browser settings. Disabling cookies may affect how the Site functions.

Children's Privacy

This Site is intended for business use by adults and is not directed at children under 13. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top reflects the most recent revision.

Contact Us

If you have questions about this Privacy Policy or want to exercise your privacy rights, contact us: